Let’s meet The Naked Goals Coach
I recently had the honour of interviewing the lovely Lizi Jackson-Barrett . AKA, The Naked Goals Coach. Our paths kept crossing on social media (in a major way) about 8 months ago and we finally met shortly after, realising we didn’t live that far from each other. Like two friends who’d known each other for many years, we’ve both become huge supporters of each other’s businesses.
The Naked Goals Coach…tell us more…..
I help women who feel like they’ve spent half their lives on a diet and who want to feel in control of their weight. Slimming groups, personal trainers and dieticians are great at telling you what to do, but not always so good at helping you to know how to do it, or why you make the wrong choices. I’m unique in that I focus solely on mindset, to help people focus on WHY they eat, not WHAT they eat. My clients are often very successful in other areas of their lives and feel frustrated with the fact that they keep sabotaging their weight loss goals, so I help them to unpick their relationship with food, change their mindset, and take control of their choices.
And what made you decide to set-up your own business?
It was borne out of necessity. I was previously a secondary school teacher, but had to give that up when my first marriage ended and I found myself a single mum to 3-year-old twins, one of whom has autism. Things were complicated further by the fact that I have a rare genetic condition called primary immune deficiency, which resulted in me taking a lot of sick time from work and making me pretty difficult to employ because of that. My health was made significantly worse over the last year over my marriage and so I had to take a few years to rebuild myself and my children, meaning I had to live on benefits for a while. Once my health was more stable and my children were a little older, I retrained as a coach. I gained a distinction in my Postgraduate Diploma in Coaching at the University of East London, and set up my own business to give me the flexibility to work around my children and my health needs.
An incredible journey Lizi – what are you enjoying most about being your own boss?
Owning my own business gives me an incredible sense of freedom and autonomy. I love being able to pick my children up from school every day and spend time with them after school, as I try to do all my work during school hours and in the evenings. I also get a huge sense of pride from seeing what I have created from nothing – a business that helps people; an approach that no-one else in the industry is using in quite the way I do; a great reputation; and most importantly – happy, confident and empowered clients.
I know you’re already inspiring and influencing others around you. Who has been your greatest influence in business to date?
I would have to say my parents. My Dad had his own accountancy practice for over 40 years and achieved that elusive goal of running a successful business; making good money; and still being home at 6pm every evening to eat dinner with me and my brother. It’s only now I’m a business owner myself that I can appreciate how hard that must have been. My Mum isn’t a business owner but she did reach the very top of her profession and is internationally respected in her field; and all after leaving school at 15 with no qualifications to her name. My parents have taught me that hard work, intelligence and determination can get you anywhere; and that you don’t have to sacrifice your integrity, kindness or family values along the way.
And do tell, what’s your greatest professional accomplishment to date?
Seeing that I’m achieving what I set out to do! I spent two years training to be a coach and when I decided to specialise in weight loss I couldn’t find anyone else out there doing what I was planning – which either meant I was a pioneer, or that I’d had a terrible idea! So far all my clients have lost weight and increased in confidence, positivity and self-control – which means my idea was a good one! So my greatest achievement so far is recognising a gap in the market and knowing that I was the right person to fill it.
Do you have any practical advice to anyone about to start, or in the early stages of owning a business?
Network! When someone first suggested I join a networking group the idea terrified me but I bit the bullet a few months ago and gave it a go. I know that different groups vary in their vibe, formality and general experience, and I was very lucky to find a group that was the perfect fit for me straight off – but it’s worth trying a few groups to find the right one for you. It’s already done so much for my business and my confidence. It gives me access to a huge number of experienced business people who are generous with their time and knowledge, and has pushed me to talk more about myself and my business which in turn has made me confident to do so.
And the best advice you’ve been given?
I had a chat with a member of my networking group last week and spoke about my initial lack of confidence in my “right” to call myself a businesswoman. I confided in her that I was worried I would look like I didn’t know what I was talking about in a room full of accomplished business owners. She told me that everyone else in the room had felt like that at some point, and this really helped me. I’ve been given loads of advice since I started out, but this was my favourite. It reminded me that there was no need to feel so anxious about how others might be judging me.
And what’s working well in promoting your business right now?
I’ve worked really hard to gain good PR for my business and have been featured in a number of magazines and websites. I subscribe to the “Help A Reporter Out” email service and regularly search for the #journorequest hashtag on Twitter, both of which are good ways of finding out about relevant upcoming stories I can help with. The PR that led to the most enquiries was a piece in Psychologies Magazine, which is no surprise as its readership is my ideal client. However, the most effective marketing for me so far has been when friends have shared my posts on Facebook. I think potential clients like knowing I’ve been recommended by one of their friends, as this helps them feel I am credible and trustworthy.
So what’s next on the roadmap for The Naked Goals Coach?
I’m going to be working with an amazing nutritionist, Adele Dobson of Remedy Health, to plan a programme focusing jointly on nutrition and mindset. I’m so excited to be partnering with someone whose ethos and approach are so aligned with my own, and I hope there will be a big demand for what we have to offer.
I’m also planning my first local workshop, which will focus on understanding our weight loss goals and increasing our motivation to achieve them. I’m excited about expanding my work to include groups as well as one-to-one clients as I love the energy that can come with a group dynamic.
Personally, I find everything that Lizi sets out to achieve an inspiration. She’s part of my local networking group and it’s no surprise she is embraced by every single person she meets. Both on a professional and personal level. She embodies what networking and being part of a tribe is all about. Nothing is ever too much trouble and she’s always happy to help, advise or ask when she’s looking for help. Thank you for taking part in this interview Lizi – we can’t wait to see what you achieve next!
You can find out more about Lizi here:
Facebook women-only group: https://www.facebook.com/groups/weightwillpower/
And if like Lizi you’d like the support of like-minded women, come and join the conversation on my Facebook group Women Who Thrive in Business
I’m Sam Dixon, founder of Thrive Coaching – business and marketing coach to ambitious busbusinesswomeno want to create, develop and grow their business with confidence. For a free 30 minute discovery call get in touch on 07972 783 507 or email firstname.lastname@example.org